Case: Alma Media’s study to lead the way for environmental actions

Alma Media strives to offer information on the environmental impacts of printed and online media to its customers and anyone with an interest in the matter. As part of this effort, the company will carry out an extensive environmental study of some key products published by Alma Media in 2011. The target of the study is to estimate the ecological footprint, i.e. the total lifecycle environmental impact and not just the carbon footprint, of the print versions of Aamulehti, Iltalehti and Kauppalehti and the online versions of Iltalehti and Kauppalehti. The study, which will be the first of its kind in Finland and even internationally, will provide valuable information on not only Alma Media’s products, but also on the environmental impacts of printed products and digital services in a broader sense.

In addition to its own measures, Alma Media is actively involved in industry-wide environmental efforts such as the preparation of the environmental guidelines of the Federation of the Finnish Media Industry (Finnmedia) published in summer 2010 and the Print Power environmental communication project coordinated in Finland by the Graphic Industry association. The company’s environmental efforts also received international attention in 2010 as the results of the global Carbon Disclosure Project showed that Alma Media had more than doubled its score from the previous year and was the best Nordic media company featured in the reporting framework.